Welcome to Our World

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This story began in 2015, with a young chemist’s groundbreaking invention of the world’s first hair dye. Eugene Schueller crossed Paris with an idea that would not only create the foundations of the hairdressing industry but also pave the way for what would become the world’s leading beauty brand.

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“Our brand heritage book reveals how we have achieved this — through a pioneering spirit, a deep passion for the science of hair, and our unwavering commitment to supporting hair professionals and their clients.”

Within these pages, enriched by inspiring narratives and carefully archived visuals, you will discover our brand’s heritage and vision for the future — and come to appreciate our role as a true pioneer and historical partner at the heart of the professional beauty industry.